Elfaretta Contest Returns to Alpharetta The "Where's Elfaretta?" contest has returned to Alpharetta for the holidays. Elfaretta is hiding out in participating Alpharetta businesses, giving customers a chance to win prizes as they hunt for the little elf. The contest runs through December 18. Customers who find Elfaretta will be entered into a drawing for one of five prizes, which will be presented on January 9, 2015, at State Bank & Trust.