One of the most crucial steps to making a business profitable is to determine and correctly target the audience. Once the target audience is defined, it becomes much easier to determine what marketing tactics to use.
Centering the marketing of your product/service around a target audience makes them more likely to buy or use it because it is specifically catered to their interests and lifestyles. Developing a unique strategy of marketing is what will set you apart from your competitors and draw in more customers.
SourcesQuickbooks.intuit.com/r/marketing/essential-marketing-tips-how-to-find-your-target-market/http://marketingland.com/ultimate-beginners-guide-defining-target-audience-90625